Daniella Vitale

Daniella Vitale

CEO, Salvatore Ferragamo

Daniella Vitale is the CEO of North America for Italian luxury brand Salvatore Ferragamo. In November 2019, shortly after her departure from Barneys New York, Daniella Vitale was tapped by Tiffany & Co. to serve as executive vice president and chief brand officer.

As the chief executive of Barneys New York, Daniella Vitale was in charge of overseeing the American chain of luxury department stores as it adapts to the digital age. Since joining Barneys in 2010, Vitale is credited for the brand’s e-commerce division growing tenfold, as she oversaw the store’s digital portfolio and merchandising structure. In 2017, it was announced she would be succeeding her mentor Mark Lee as the first female chief executive of the department stores.

It was under her leadership that the modern luxury specialty store made a $200 million investment to overhaul its physical store network, opening a number of retail spaces, including a 58,000-square-foot store in New York’s Chelsea neighbourhood.

In October 2021, Vitale took the helm in the North America region for Salvatore Ferragamo. The move came as part of The Salvatore Ferragamo Group is bulking up its management team.