Sharon Price John

President & CEO, Build a Bear

Sharon Price John has been President and Chief Executive Officer of Build-A-Bear Workshop, Inc. (NYSE:BBW) since 2013. Since then, she has led the company through a financial turnaround while refreshing and expanding the beloved brand in addition to repositioning and evolving the company for future success via a multi-dimensional diversification strategy and a systematic digital transformation designed to drive profitable growth.

At the St. Louis headquarters of Build-A-Bear Workshop or when visiting stores around the globe, she encourages and challenges the team in a uniquely engaging way. Sharon takes the time to share the full story and strategy, answers questions, and works with the organization in a candid manner as she focuses on delivering the corporate mission of “adding a little more heart to life” to associates and consumers alike, even as she successfully guided the decades old company through a number of external disruptions from “the mall apocalypse” to the global COVID pandemic.